This just in from the Take Back the Filter campaign:
Brita is going to announce a recycling program for its water filter cartridges on Tuesday.
The brand manager from Brita contacted the Take Back The Filter campaign yesterday and gave us the word.
We can't reveal the details until Monday night. But I can say that their plan includes almost all of the things we asked for on our petition and during the campaign.
Brita has provoked strong reactions with ad campaigns that bash tap water quality and even comments ...
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