The American housing industry is a mess, with homebuilding back to 1991 levels, in the last banking and lending crisis. In June, according to the New York Times, house prices were down 15.9% compared to a year ago, and sales were down 35.3%. But one sector is shining: green building is up to between 6% and 10% of the market this year, up from 2% in 2002 . According to an NAHB/ McGraw-Hill study, people buying green are after quality first, then energy savings, then "doing the right thing."
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