Doing Well by Doing Good: Why Patagonia Makes a Profit, Naturally

patagonia fortune magazine cover photo

Corporate sustainability -- no longer just the latest collection
of business buzzwords -- now is a required feature in the mission
statement, annual report, and work-force makeup of many companies. In fact, corporate sustainability is becoming more and more important in the business community -- now, you can even track the performances of leading sustainable-driven companies via the Dow Jones Sustainability Index, while the Greenhouse Gas Protocol monitors and measures corporate greenhouse gas emissions.

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Original Story: TreeHugger