greenwash

Communicating Sustainability: Insights from Shell, Experts

shell-perdidorig.jpg With climate change, energy resources and energy security prominent in people´s minds, multinational oil industry pioneer and leader Royal Dutch Shell in recent months has been engaging the media and those interested in a series of live Web-based dialogues, the “Shell Dialogues” series.

Source: Triple Pundit

iPhone App Sends Greenwash Alerts Directly To Consumers

quick_pick_cup.gifImagine you’re in a shop and not certain whether the product you’re about to buy deserves the green credentials the packaging indicates it has. You get out your iPhone and key in the name of the product. The next moment you’re presented with all the scientific information about the ingredients, manufacturing processes and much much more. In the next few weeks, that’s going to be reality if all goes to plan with new startup company Goodguide.

Source: Triple Pundit

Mitigating Climate Change: Capitalist Sham?

down2earthcover.jpgThose that have been instrumental in building the institutional edifice to mitigate climate change and facilitate greenhouse gas emissions reductions come in for a severe and thorough verbal lashing in Down to Earth, a publication put out by New Delhi’s Centre for Science and Environment.

Source: Triple Pundit

Eat Your Greens(wash)

eat-your-greens-mccains.jpg Subway riders have had this bizarre ad staring them in the face all week. A big bowl of frozen french fries with the tag line "Eat Your greens." But McCain's doesn't mean that a serving of Rustic Oven Chips is as good as fresh vegetables. According to a spokesman "That's not the idea at all." Apparently it is all about the 4 green "traffic lights" on the right hand side of the ad. They are part of the Food Standards Agency's new food labelling scheme which indicates how healthy different foods are according to their rating system. The chips have scored "green" on four different cat...

Source: TreeHugger