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Organic Light Emitting Diodes (OLEDs) are much more energy efficient than the "inorganic" kind. Its' quite likely that OLED's will one day make for ultra-thin TeeVees, lit architectural fascia, interior lighting, or back-lit signage. But, there has to be a fast, inexpensive way to manufacture OLEDs before the technology can spread to diverse consumer applications. Let's say it another way: before regular people can afford it. Wisely, GE is on the case.