What about WalMart? At a recent SoCap08 panel discussion on Market Creators, moderator Todd Johnson from Jones Day suggested the Girl Scouts of America and WalMart occupy the opposite ends of the continuum defining social enterprise. His opening remarks generated a few chuckles from the audience, and a few hisses when he mentioned WalMart, but he made his point. All successful strategies should be considered when evaluating what makes a sustainable mission-driven business.
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