Last week marked the 60th anniversary of the World Conservation Congress. The Congress is a ten-day forum for leaders in academia, business, government, NGO’s and the UN. Led by the International Union for Conservation of Nature (IUCN), this year’s event in Barcelona drew over 8,000 participants. Julia Marton-Lefèvre, Director General of the IUCN, declared, “The clear message coming out of this meeting is that biodiversity underpins the well-being of human societies and their economies.”
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Thousands of home-owners and business-owners swarmed the convention center floor at West Coast Green this past weekend, fawning over the energy-efficient windows, lighting, textiles, and home performance specialists that would help them save money through energy efficiency in their homes, offices, and warehouses. The vendors there knew that they were not just delivering a trendy product or service. They were positioning themselves at the forefront of a fundamental market shift that is being created by a wave of green building policies soon to be sweeping the nation.
