Buenos Aires Wants to be Cleaner

Clean Play Juga Limpio Campaign Buenos Aires Photo
Photo credit: Buenos Aires government.

While the proposed new garbage management plan for Buenos Aires is discussed, the city government has launched a campaign to encourage clean habits in its people.

Under the theme 'Clean play' (Jugá Limpio in Spanish), the set of ads try to put some coolness into throwing things in trash cans, plus two websites targeted to kids and adults offer information about activities and interactive tools.

Even though we would have appreciated a campaign to encourage recycling b...