American Express has set precedents with the social responsibility marketing angle before, with their Amex Red Card. Now for the second year, Amex sponsors a competition for Amex card holders to submit a project they would like to realize to make the world a better place. The submittals are in and voting is open to nominate projects to receive $2.5 million in funding. The top selection will receive $1.5 million, leaving $500,000 for second, $300,000 for third and two $100,000 awards. The project pictured above, Children's Safe Drinking Water, won th...
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